Gaining the attention of your target clients is very vital in driving up
sales. This is why each business, big or small, requires some very
powerful internet market strategies to service the red-hot competition
in this age. Sometimes it occurs that you are running on a very tight
budget. This means you might not be in a good position to hire a
top-notch marketer. However, there are a few simple yet effective tips
which you can employ to give just the best competitive edge that you
require. Now here are very effective, in fact, proven inexpensive
strategies to get you going with your marketing goal.
Free Gifts To Celebrities For Endorsement
Politicians
get endorsed in the campaigns. They know what it means to be endorsed
by a celebrity or a respected member of the community. As a marketer,
you need endorsement for your products so that you can get more people
asking for it. Now, if you are running on small budget, of course you
might not get those global celebrities to your side easily. But you can
use you local celebrity. In your backyard is a teacher or dog-trainer
who people talk about most. Get them to them to say something about your
products. Just send free gifts to them and follow up with them in a few
days to seek their honest opinion about the gifts you sent them. If
they return an approval, let your target audience know that your
products carry the endorsement of that famous dog-trainer or teacher.
Strong Social Media Presence
Today
every marketer knows that the people they need are on social media. You
too should aim to hit this gold mine with a bang, only that you should
be choosy. It is not just that Twitter or Facebook account that will get
things moving your way. No, think outside the box. As mentioned
earlier, every marketer is baying for the attention and nod of people on
the big social media platforms like the ones already mentioned. But you
can take a different route, for instance, create a LinkedIn group. Post
useful and fresh content for your professional network and link this to
your marketing page so that you can channel traffic there. The rule of
the game is that you should not hard-sell on your professional network,
doing this can dent your image.
Tap into the power of popular niche blogs
In
your industry, there are already bloggers who rule the online
atmosphere. Do not be jealous about their fat traffic. Instead, tap into
that resource. You can offer free gifts to the bloggers so that they
can tryout and write a post on it. Also, you can ask them to allow you
write a guest post on their platforms and then backlinks to your own
page. This is a very effective away to drive target eyeballs to your
marketing page.
Tap the potential of video sharing platforms
YouTube
a lone has nearly 1 billion unique visitors on a monthly basis. And
there are several video sharing platforms besides YouTube, so if you can
create a powerful marketing video clip of your product, there is no way
you can fail to drive a good chunk of these visitors to your marketing
landing page. Avoid lengthy videos, just show something that would
excite someone to action and there you have it. even if you are running
on a tight budget, you can get someone to do a good promotional video
for you for less that $10. Just get to the freelancing sites like lance
and Freelancer.
Using e-book for marketing campaign
The
most storied marketers out there understand the power of e-books. First,
they are easy and cheap to create. Just like video marketing, you can
get someone on the aforementioned freelancing sites to create you a
powerful e-book. Basically, you can just convert your own blog posts
into an e-book and then offer it up for sale on platforms like
Amazon.com. Remember you aim is not to generate profits from cover
prices; instead, you are looking to squeeze the traffic juicy part of
it. So be sure to include links to your site on the first few pages of
the book.
As you can see, these strategies may look very
familiar; however, it is the approach you take that would let you make
the most out of them. Remember that as your competitors will be sinking
huge dollars into their marketing campaign, you can get all these done
without spending a dime. And this makes enough business sense.
5 Internet Marketing Strategies for a Small Budget
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