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Advantages and Disadvantages of Internet Marketing


Advantages

Marketing your business on the Internet gives you a wide access of your potential customers. It has been estimated that a couple of billion people around the world use the Internet, and more are becoming aware of Internet with each passing day. So, marketing your business to such a large group of people is only possible through Internet.
Internet is the only medium that is able to cross geographic and national boundaries. You can put your advertisement on the Internet and people from all countries of the world can see that advertisement.
The cost of promoting your business on the Internet is cheaper than other mediums of marketing. This makes it easy for small and mid-sized businesses to advertise their products.
Internet allows you the ability to stay connected with your customers on a real-time basis. If you have a discount going on, you can easily send an email to your customers and they can buy the product instantly. Internet also allows you to send multiple messages at the same time, which means that you are saved the tedious task of sending a newsletter to every client.
Internet marketing allows you to get an instant feedback from the customers. Customers can let you know about their experience after using the product and this allows you to know whether you need to make any improvements to your service.
Internet marketing saves a lot of time and effort. Instead of having a customer service representative to answer the queries of customers, one can put all the information about the product or service on the Internet so that customers can go through it. The most common way of doing it is to have a section dedicated to frequently asked questions (FAQs) about the product so that customers get all the required information about the product or the service.
Internet marketing allows your business to be available 24/7, which means increased sales and profits.

Disadvantages

Although, Internet marketing allows you a wider reach, the start-up costs of a website can be high. This includes the cost of the required software and hardware, and maintenance costs.
There are still a lot of customers who use the Internet just for having more information about a product and prefer to buy it in person. For example, Internet marketing allows a customer to view how a phone looks like and its technical specifications, but customers prefer having a look at the phone in the store to get a hands-on experience.
There are a lot of customers who are not proficient in using the Internet and focusing solely on Internet marketing can cause you to lose these customers.
The rules of the trade change rapidly in Internet marketing, and it requires constant attention and monitoring to ensure that your marketing strategy does not look out-of-date.
The biggest disadvantage of Internet marketing is its vulnerability to fraudulent activities. There are a lot of illegitimate websites out there which look similar to original websites and rob the customers of their money. Spamming is also one of the biggest challenges for Internet marketing and confidential data can be easily stolen by hackers.
Internet marketing lacks the human touch that is involved when a customer buys a product from a salesperson. This hampers the prospects of relationship building which plays an important part in repeat sales and word-of mouth publicity.
Internet marketing depends heavily on technology, which is vulnerable to technical faults. For example, if a customer clicks on your advertisement but due to a technical glitch, is unable to buy the product, he may easily become irate and take his business somewhere else.

Although, there are some challenges involved in Internet marketing, it can be safely said that Internet marketing has led to increased transparency and ease of buying products. The need of the hour is to counter the challenges so that Internet marketing proves to be truly beneficial for all.

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Creative Ideas for Marketing





Small Business Marketing Ideas
Small business marketing ideas focus on tapping the local market, before we take a long leap. Small businesses like catering firms, wedding planning firm, a designer boutique, restaurants and basically the ones that operate at small levels, find hard to bring on some attention.

First to hook on to social networking site, it's free and it works wonders. Make a page for yourself on the most popular social networking site, send out invites, add all your friends and keep updating your status messages in tandem with the events at your firm. This attracts a lot of attention. Next idea is, to get press releases published in the local newspaper. This will probably cost you a free lunch or dinner for the journalist, a little goodwill and the best foot forward. It's all worth the effort! Give away awards such as, customer of the month, and advertise this in various places. Make a blog and update it every week, join the clubs in the city.

Real Estate Marketing Ideas
Once again Internet marketing comes to the rescue of your abandoned real estate business. Real estate marketing ideas have to look reliable and trustworthy. Classified advertisements, catalogs, flyers, special reports, E-newsletters, E-books, Internet marketing, radio ads, yellow pages, press releases, sponsor an advertisement, podcasts, business cards and public relations are some of the real estate marketing ideas. Creating t-shirts, pens, calendars, organizers and other stationery items for your employees and valuable customers works very well too. Sending seasonal greeting cards and sending wishes on birthdays and anniversaries are also some PR ideas, which can win you markets. Creative marketing ideas for real estate, should be implemented with tenacity, since it takes a while for people to notice such a business.

Apartment Marketing Ideas
As a novice builder you may be looking for apartment marketing ideas to get some lucrative business, this season. Thus, gaining an insight into real estate marketing, is the need of the hour.

You can promote your projects through the print media, radio advertisements, banners and huge balloons. If you are looking out for tenants for your apartment, then getting in touch with the local coffee shops, shopping centers, colleges, recreation centers, parks and putting up your advertisement there can get you some great offers. Creating an interactive website, making unique offers, highlighting the USPs, giving the prospective customers a look around the place and promoting your apartment through reputed real estate agents are some more creative ideas for marketing your apartments.

If these ideas are used intelligently and timed well, they can reap remunerative results. These were some of the creative ideas for marketing, which I hope, brings you the fortune and fame, that you've dreamed of. Good luck.

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Creating a Marketing Plan for Your Website

Have you created a marketing plan for your Website? If not, it is time to think about developing one. An Internet marketing plan helps you make the right day-to-day and long term decisions. Without a marketing plan it is more likely your Website will be a drain on finances rather than a business builder.

Creating a marketing plan need not be scary or difficult. It does not require a marketing degree or a lot of experience. You do, however, need to put some quality time into writing your plan. There are different ways to write a marketing plan one of which is to create a marketing plan outline (or single summary page) through a five step process.

5 Steps to Creating a Marketing Plan

Those five steps are:

1. Gather and Analyze Information

2. Verbalize Your Main Challenge(s)

3. Develop Your Website Objective(s)

4. Create Strategies

5. Choose Marketing Programs

As you create your marketing plan fill in the knowledge you gained while developing the five steps.

Step 1: Gather and analyze information.

You will need information about your company, competitors, customers, and other industry players to reference while creating the plan. This includes all you can find about how the Internet is currently being integrated in your industry with respect to products, promotions, pricing structures, and distribution channels. From this information, you can complete industry and SWOT analysis as well as identify your target customers.

Step 2: Verbalize your main challenge(s).

Write down the main Internet related challenges you want to overcome as a result of your plan. Referring to these main challenges will help keep you focused while creating your marketing plan You may even want to write your challenges down in question form - "How do we _____________?". When your marketing plan is completed, it will answer the question "How do I address these challenges?"

Step 3: Develop your Website objective(s).

The objective addresses the "big picture". Your objective answers the question "How will I overcome my main marketing challenge(s)?" in broad, general terms. If your company's main site-related challenge is figuring out how to use your Website to help build client business, for example, an objective for your Website marketing plan could be "To enhance online client service as well as build site awareness and interest with clients."

Step 4: Create strategies for the marketing plan.

Strategies support your objective, defining the general approaches you will take to meet your objective. For example, strategies to support the objective outlined in Step 3 could include 1) improve online communication, information, and education, 2) build awareness of and interest in your company on the Internet, and 3) communicate the Website's existence and advantages to existing clients.

Step 5: Choose marketing programs (tactics).

Marketing programs are where the action takes place - these are the things you will do to bring your strategies to life. Marketing programs to support strategy 2 in the above example (improve online communication, information, and education) could include 1) sharing experience and observations in your industry through participation in discussion boards, 2) offering an email newsletter, and 3) listing/submitting your site to targeted search engines and directories.

The Write Up

Once you have created a marketing plan summary by working through the five steps, there are numerous ways to create an expanded write up. If you are a company employee, there may be existing format and content you must follow. You can find some write up suggestions in "What to Include in Your Marketing Plan Write Up" at http://www.websitemarketingplan.com/Arts/WritePlan.htm [out].

After the initial plan is created, you should treat it as a work in progress. Tweak and adjust as needed in response to changing conditions. Many companies update marketing and business plans annually when developing budgets for the coming year.

Whether you are a one-person shop or part of a good-sized company, having a Website marketing plan can help your business prosper on the Web.

Brochette Kyle draws upon 12+ years of Marketing/Executive experience, Marketing MBA, and online marketing research in her writing. Brochette is proprietor of the Web Site Marketing Plan Network, http://www.WebSiteMarketingPlan.com, and author of the marketing plan and Web promotion book "How Much For Just the Spider? Strategic Website Marketing For Small Budget Business," ( howmuchforspider.com/TOC.htm ).

© 2002, 2004 Brochette Kyle. All Rights Reserved.

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Online Marketing Strategies for Your Business From a Web Marketing Specialist

Online marketing is exciting, challenging and make your career in the internet business and yet many people who depend on internet marketing do not have a full take hold of of the fundamentals involved in online marketing. Actually, a lot of internet entrepreneurs waste a lot of time, energy and money because you do not fully understand internet marketing. Do not let this lack of understanding can undermine your income potential. Farmhand Hussein in Soulfully has over eight years of marketable hands on internet marketing & web product development knowledge and his specialties include Web Site Implementation, SEN- PPC (Paid Search), Search Engine Optimization, E-mail & Social media marketing. Farmhand Hussein has in intensity e-commerce and internet brand information with experience in elevated volume transactions and multi channel websites. Marketing is actually rather easy. Marketing is communication about a thought, product, service or company.
Farmhand Hussein Soulfully is an excited, self motivated personality, who strives to accomplish and deliver the very best, enthusiastic to pursue a profession in the energetic field of Information Technology and within working surroundings that will in attendance innovative challenges and a scope for progression. Farmhand Hussein - Soulfully have Skills Pro, Ahrefs.com, Linked, Search metrics, Link Assistant, Google Analytics, Google, Majestic SEO, SEO Google AdWords, SEO Power Suite, Microsoft Ad Center and Webmaster Tools.
Farmhand Hussein has social media skills like Facebook Advertising, Facebook, Twitter, Google+, LinkedIn, Interest etc. He has web development skills like WordPress, Drupal, Joomla, Blogger.com etc. He has good idea in programming language, her programming skills are C#.NET, PHP, Java, HTML & Lisp Programming, MS SQL Server & MySQL Databases and Oracle. For you to superior appreciate internet marketing and its contact with your online business you must know the answers to these questions. Marketing is broader than simple advertising or promotion that includes market research to find out what the customers are actually demanding and then just set out in order to meet their needs with the product, price and allocation method. Marketing includes market do research, deciding on products and prices, advertising and promotion, distribution and sale.
Online Marketing also covers all the behavior involved in moving goods and services from the basis to the end user including making customers conscious of products and services, attracting original customers to a product or service, keeping accessible customers interested in manufactured goods or service, and building and maintaining a client base for a product or service. Internet marketing includes these same tricks but also pulls in a variety of internet tools including web sites, email, magazines, banner advertising, blogging search engine optimization, RSS, text links, affiliates, auto responders, and other applications ecommerce.
The range of Internet marketing expenses is huge. There are a number of promotional and marketing initiatives that can cost nothing or just pennies a day while other advertising efforts can cost thousands of dollars a day. It is significant to think about your goals - both long term and short term - as well as how much each potential consumer is worth full for you. This will help you determine a budget that works for your internet marketing campaign.

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Marketing success is to stay connected

Direct marketing is a process that adds value to their clients€™ brand value and is most focused in the market. The marketing process is something that most companies have their own methods, but the core of successful marketing is how effectively you measure your market and organize your planning across all sectors of the market.

Some of the foremost marketing companies rely on its past marketing experiences to promote the product and service of their clients. The intention of the marketing is to know how to ascertain that your brand sustain in the market among competitors and add value to the brand. Most of the time it has been noted that companies with better products or services fail to get that niche area to place their goodwill. It happens because most companies are ignorant of the market and the consumer at large. This is where marketing companies come into play as they know how to make the presence of the product felt. It normally takes 4-5 months to make a presence, but the wait is worth it and you can only make it better with good planning.

Marketing companies like Magnum Marketing Ltd need to know that they represent the face of their clients€™ product, and IA€™s the reputation and brand value that is attached with them that makes difference. Sometimes marketing companies have to bend the rule of the book and go that extra mile to achieve something. The idea is to bring about brand awareness. Sometimes you have to customize your marketing service to fit the need of the client. As economics work, most market is defined by the way demand takes place, the more the demand the more supply. So companies have to make sure they are right on target in the right time to cater the needs of the consumer, before others. The brand value is another set of example that will keep the customers flocking to you, so you just have to create that brand awareness.

Marketing companies should represent the face of their clients and every campaign should be more about how to make an impact. If possible to customize each and every individual€™s choice will work wonders, since not many companies can do that. To have a straight set of process with less flexibility serves no purpose and clients has to look outside for better service. The wider aspect of direct marketing and the success is purely based on how well you operate with clear understanding of the market and product.

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Every Successful Small Business Should Have a Marketing Plan

Every business big or small should have a marketing plan. The plan doesn't have to be large, sometimes 1 page will do the job but the act of planning itself is essential to success.
President Dwight D. Eisenhower said "In preparing for battle I have always found that plans are useless, but planning is indispensable." What I believe he meant by that is that circumstances change, battle lines change, and the enemy makes new plans but the mere act of planning always gave him advantages.
Planning for your business gives you clarity, helps you to think about your business long term. Planning for your marketing is just as crucial. You may spend a week planning and then put the plans on the shelf until next year but in the act of planning is found the key to your business success.
Today the options for getting the word out about your business are endless; electronic media, billboards, newspaper, social media, mobile marketing, email marketing, direct mail, and I have not yet scratched the surface.
If you are like most small business and I am speaking now about what I would call brick and mortar business. You have several sales people call on you each week. Some may even be your friends. It is easy to fall into the trap of buying special deals that only serve the individual you are buying from and not your business.
But if you have a plan and a budget you will not be swayed. Your marketing will have direction and if you have done your research and stick to your plan making changes when necessary your business will grow.
Take the time to sit down and think about your business and if need be get help and advice from others. Marketing is more than advertising it is everything you do to affect the opinion and purchasing decision of customers. From what a customer sees when they enter your business to decisions about display to proper training of employees.
A great marketing plan delves into every aspect of your business and every part of your business that affects the customer and their decision to buy or leave. The marketing plan must include a budget.
The budget can include but not be limited to advertising costs, uniform costs if applicable. Training of employees should be included and ongoing. Make sure as you roll out the marketing plan you include your employees in the plan. Your employees are on the front line each day and may know your customers and their needs and wants better than you.
Take the time now to write your marketing plan and it will pay dividends long term. Don't worry if you struggle at first and your first efforts are imperfect. As you continue to work on marketing in your business you will get very good at planning and you will have a huge advantage over those businesses that do no planning at all.

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The Contribution Of Marketing In The Business Boardroom

Executive Summary Marketing's Contribution on a Board There is an unfortunate, not to mention utterly baffling reality occurring in organizations today of all different sizes, scopes and industries: the under-appreciation of the function of Marketing as a significant and valuable force in conducting successful business. Instead of seeing Marketing as it should be, that is, a powerful engine of research, innovation, development and communication, the Boards often misjudge it as a pseudoscientific art that has little impact on their bottom line. The Boardroom is where the overall business goals are introduced, discussed, reviewed and approved, and yet quite commonly, a Board Director with a background in the function that is the muscle power of developing corresponding strategies and tactics to achieve these very goals- i.e.: Marketing- is completely absent. Board Directors with the typical Financial, Operational or Legal backgrounds are not familiar with and therefore do not appreciate such vital activities as communicating directly with customers, developing brand image campaigns or conducting research on customer behavior in order to determine how best to position the product- a Marketing professional however is. Whilst Financial, Operational and Legal backgrounds are strong contributors on the Board, it is time to emphasis the missing gap: the strategy driving Marketing function. The root of the issue essentially boils down to an underlying misunderstanding and undervaluation of what a Marketing Board Director can contribute. Demonstration Of Marketing Value The Gap Of Undervaluation The article, A Seat At The Boardroom Table, mentions that Robert McLuhan, the Managing Director of Alexander McLuhan & Son, admitted he referred to Marketing as "practitioners of the dark arts."[1] My own father, Neil Merlot, CFO of Grace Worldwide, referred to Marketing as "The ministry of good times and novel contributions." In order for a Board to see the value of a Director with a Marketing perspective, the value of Marketing's contribution to organizational success must be correctly demonstrated. The time has essentially come to foster a culture that looks beyond the tainted reputation of gimmicks, give-always, cheesy jingles and pretty pictures that Marketing has unfortunately gained throughout the years, and instead rebuild a solid, respected reputation for the function as an arsenal of powerful, driving solutions for the ultimate benefit of the organization; only then will the Board Members believe that Marketing is an asset in the Boardroom. Marketing's negative reputation is compounded by the fact that, unlike other functions that are always on a Board, such as Legal Counsel and Finance, a Marketing Professional can often be seen as a practicer of pseudo science or an 'ace-in-the-hole' when the sales team need that little extra support to reach a set target. That's because Marketing is a function that isn't always accurately measurable or rational on paper- both at strategy and result levels. It's very difficult to justify an expensive communication campaign to raise brand awareness in a target market that is comprised of unique people. Scott Stratton describes it perfectly in his book, Narrating[2]. He says it's not solely ROI (Return On Investment), an accurate and commonly used measure, that drives business success; it's more ROHR (Return On Relationships) which Marketing cultivates that produces the greatest outcome; and that is really hard to calculate tangibly. Therefore, the buck stops with Marketing to overcome this 'gap of undervaluation': the Board won't decide to include and appreciate Marketing with no evidence- it must be proven and justified as an asset, both in and outside of the Boardroom. Marketing's role is to externally communicate to unpredictable Human Beings; you cannot plug in lines of accurate code with people to have them all behave in a way profitable to a business; some of the segment will reject the message, others will love it, more still will misinterpret the campaign and others will be too busy to even notice. There is no perfect solution to a problem when working with people, whether they are running organizations or individual consumers, hence the misconception and resulting undervaluation of the role of Marketing in an organization. Marketing: Helping Guide The Submarine Therefore, it's time to dispel these misconceptions and take Marketing off the side-line. Marketing needs to be seen not as an offshoot of support to the Operations/Sales teams, but as a strategic partner worthy of valuable contribution in the Boardroom. After all, due to the very nature of how Marketing works, it is the function with the finger on the pulse of the industry and its customers: how can a Boardroom steer an organization to greater heights whilst such an informed contributor is not present? Consider this analogy: It's like a submarine (the organization) without a periscope or sonar (Marketing), instead, relying on mathematical instruments (Finance) and a previously drawn map (Operations) alone to guide the course and hoping it reaches the destination successfully (Strategic Business Goals). What if the water current changes (market trends)? What if the depth is unpredicted (market demographics)? How can you keep an eye on other submarines (competitors) to ensure no collisions or direct attacks? Marketing cannot be on the beach, with a two-way radio to the Board Member crew; it needs to be there playing its role actively together with the rest of the crew. The world's industries are changing at an exponentially increasing rate and organizations cannot afford to wait to finally come to the realization that the role and importance of Marketing has never been greater. Marketing is the function that is researching the shifting trends and fluctuating demographics of an organizations' customers in order to predict and respond appropriately for the benefit of the organization. How can an organization rely on a Board with such a vital contributor is absent? Application Of Marketing Techniques Placing The Correct Value On Marketing: Contribution and Results As outlined above, Marketing revolves around creating and monitoring the essential flow of information to and from external sources and the organization, and in doing so, it defines, locates and retains customers for financial gain and organizational growth. The value of Marketing to the Boardroom therefore equates to both its initial tactical contribution at the goals and objective setting stage, and the measurable results and outcomes of its efforts. Marketing's Contribution To a Board planning and developing future goals and targets, Marketing's value lies both in: 1. The provision of information regarding external trends, characteristics, opportunities and threats that will effect these objectives, as well as; 2. The conceptualization of a marketing strategy which effectively harnesses the strengths of the organization, aligned to meet these set objectives. Referring back to the submarine analogy, a Board setting goals must appreciate and be aware of the current and predicted future market landscape. Marketing, as a function, should be a major asset here as their efforts lie directly in contact with the market itself. If a competitor is having a particularly strong effect on the market, the major consumers are becoming more price-inelastic, or a recent breakthrough has made certain products redundant, Marketing can not only share this vital information with the Board, it can explain what impacts this will have on the current organizational objectives and suggest multiple options and tactical strategies to circumnavigate detrimental hurdles, as well as appropriately pursue advantageous and innovative opportunities. This is the benefit of inviting Marketing to participate in the Boardroom: such critical information should not be discounted or dismissed entirely. Such an oversight is an unnecessary detriment to organizational success. Why would an organization, therefore, think to exclude Marketing on the Board? Are the Board are willing to forego such advantages as already described above? Marketing's Reciprocal Obligation Expectantly, it is a two-way street for Marketing to be included in the Boardroom. A Board with a Marketing member can assess and evaluate the Marketing concepts and strategy to ensure that the function has fully appreciated the other functions' roles, responsibilities and perspectives. The Board can also actively interpret and ensure that the Marketing Okapis' align with budget, organizational and financial objectives, essentially removing the 'practicing of the dark arts' perception: by inviting Marketing to the Boardroom, the organization shines a large light over Marketing's efforts, which in effect, will assist with dispelling the pseudo science misrepresentation. Marketing's Outcomes and Results Pinning down Marketing's often intangible outcomes and results can be a difficult task- one that significantly adds to the under-appreciation of the function itself. However, it isn't as shrouded as it may seem to other Board members, should a Marketing Board member be included. Every function's responsibility essentially lies with their direct impact and performance success on the organizations' business plan and marketing is no exception to this. All functions are tasked with their objectives to make their appropriate contribution to the organizations' goals and, in Marketing's case, that is tangible and intangible corporate value. Tangible value is the most solid due to the hard facts. In reality, straight hard figures reverberate the most in the Boardroom setting and include metrics such as direct customer responses to advertising, revenue growth, statistics from traceable online advertising, and figures from such activities as Product Familiarization/Loyalty Programs. However this is scratching the surface: as mentioned, it can be the intangible Return On Relationship (ROHR) results that demonstrate Marketing's effectiveness, however measuring these can be difficult. This in mind, a Boardroom can invite Marketing and focus on the value leveraged from the concept of marketing assets[3]. Marketing Assets are the leverage able value from intangible marketing elements, such as profitable good-will, reputable brand names, successful brand image, deep brand awareness penetration, the discovery of a profitable niche, a compelling advertising campaign, contributing marketing intelligence and so on. The issue here is that, often a Board vaguely accepts the value of these Marketing Assets, but fails to truly appreciate the scope of their impacts on organizational success and profitability. You cannot put a yearly mathematical depreciation formula on a brand name, for example. Therefore, by including Marketing in the Boardroom, the vagueness can be removed by an explanation of how to assign correct metrics to such Assets in order to demonstrate the impact they have. These metrics are best assessed in a dynamic way by comparing continual past and future results of each Marketing Asset each time the Board meets. By viewing the value of each asset over several periods, unusual outliers and unexpected circumstances 'smooth out' and true value can be calculated. For example, Marketing can provide intelligence about competitors in the market through their research. This can be valued by the Board based on how such ongoing knowledge not only allowed the organization to be better prepared over the last few quarters, but how well the developed Marketing Strategies assessed such threats and turned them into opportunities. Another example is the value and contribution of a Brand. Brand awareness and perception are difficult to mathematically assess, however dynamically comparing unprompted and prompted consumer response to a brand, as well as its relevance in the market will indicate the potential earning capability it could generate. For example, Apple as a technology brand was seen as a technological leader and innovator in the market from around 2010 to 2012, and therefore, Apple's Board, with a strong appreciation of Marketing, could accurately assess high profitable return to be leveraged off this good-will. However in 2013, to their detriment, Apple's Board could view the Brand was weakening in the market now due to aggressive competitors and a far less innovative brand offering[4]. The Late and Former CEO of Apple, Steve Jobs, was always a strong advocator of the value of Marketing at Board level toward organizational success[5]. The Apple example provides a good basis for the argument. The Board can assess past Marketing and organizational efforts that strengthened the Brand in previous periods (2010-2012) and investigate why a change has occurred in more recent periods. The Board, with Marketing present, would most likely determine that there was a distinct and direct correlation between the decline in their Brand's strength and their falling market share, due to their recent Apple products being far less ground-breaking and their marketing campaigns far less unique and consistent with Apple's funky, fresh image. Therefore, the next time the Board meets, the role of Marketing can be appropriately valued and more aggressively targeted to boost the next period's results. By including the Marketing function in the Apple Boardroom, the Executive Team are better equipped to appreciate the decline and re-evaluate the organizational goals and strategies to address the treats to the business. Organizational Synergy: A More Complete Boardroom A successful Boardroom contributes best when it correctly appreciates all of a business' separate systems: this should definitely include Marketing, not because it is a budget-draining misunderstood 'pseudo science' of unproved, unpredictable and immeasurable efforts, but a powerful contributor and resource. A Boardroom with a Marketing member that understands this will be better equipped to value, manage and utilize the function for the extremely valuable contributions it can produce. ---- References [1] Linder, J. A Seat At The Boardroom Table. Business Review Weekly. August 1-7, 2013. PG 47-49. [2] Stratton, S. (2012) Narrating. New Jersey: John Wiley & Sons, Inc. [3] Australian Marketing Institute. Deloitte. Marketing's role in the boardroom- An evaluation framework for boards and directors. July 2013. Page 10. [4] Marketing Mag. Corporate Reputation Index: Apple falls, Toyota Rises and banks bite back. 22 April 2013. Accessed 24/08/2013. [5] Reynolds, G. Steve Jobs on marketing and identifying your core values. October, 2011. Accessed 27/8/2013. Christopher Merlot Merlot Media: Freelance Copywriting http://melottimedia.com.au

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